CAIS Brand Film Case Study

Alternative Investment platform CAIS needed a brand film to showcase their capabilities

“The video was a hit at our offsite brand launch. It definitely made an impact and felt good to see it on the big screen. Thanks again to you and your whole team for making this such a success.”

Nicole Pecaro, SVP Creative Services | Marketing at CAIS

About CAIS

CAIS is financial technology firm that makes alternative investing easier for financial advisors, connecting them with alternative asset managers and enabling more engagement and transactions at scale. Their new software-as-a-service offering, CAIS Solutions, allows financial advisors to centralize all their clients’ alternative investments, even those not sourced through CAIS’ marketplace, on a single operating system.

The Requirement

CAIS set its sights on levelling the playing field by making alternative investments available to financial advisors everywhere. They needed a brand film that clearly defined their mission and offering. The brief was to create one video that works as both explainer and product film.

CAIS platform UI showcasing Foundation Courses, designed by Rocking Horse Pictures. Sleek, professional video production for B2B fintech, demonstrating clear product visualization and engaging animation for alternative investment education.

The Solution

Starting with CAIS’s new brand identity, Rocking Horse developed an elegant animation concept. To showcase the functionality of the product, Rocking Horse designed a simple layout style for a clear and sleek overview. By using a subtle yet inspiring soundtrack the pacing of the piece takes the viewer though an uplifting discovery of the company and offering.

Impact and Benefits

Rocking Horse made a clear yet engaging piece designed to work for two key audiences: independent financial advisors and leading alternative asset managers. In addition to the positive engagement of the film, the assets used for the film have been repurposed for other branding materials to bring consistency and efficiency of budget.

See the video