Gate One Case Study

How Rocking Horse used AI tools to help a transformative management consultancy launch their Meaningful AI campaign.

"Rocking Horse did a fantastic job of taking our campaign brief and creating a visually engaging and different video.

Using GenAI image and video creation was a key priority to emphasise our key message, and the results differentiated us from what already exists in the market."

Rocking Horse Pictures - Gate One Case Study - Anna Mathiot

Anna Mathiot, Marketing Manager at Gate One

About Gate One

Gate One is a multi-award winning digital and business transformation consultancy, specialising in building great relationships while designing and delivering some of the world’s largest and most complex transformations

Focused on designing and delivering meaningful change for some of the world’s most interesting, innovative and influential organisations, Gate One work closely with senior leadership teams across FTSE companies, private businesses and major government departments to conceive and deliver the big ideas that will transform their organisations.

The Requirement

Gate One were looking to create a promo to help launch their Meaningful AI campaign on a tight turnaround. The film needed to communicate their key messages around generative AI concisely as well as incorporate Gate One's gen AI campaign imagery and work for multiple formats including live event broadcast and social media.

Rocking Horse Pictures' AI-enhanced video for Gate One's Meaningful AI campaign. Bold 'HYPE' text over repeating megaphone imagery showcases innovative B2B video production using generative AI and motion typography.

The Solution

With license from Gate One to experiment with generative AI tools, Rocking Horse used the opportunity to develop a unique look and feel that combined gen AI image-to-video clips with stock video and motion typography. The overall result is a striking piece that embraces some the bizarre results of AI video creation, whilst staying true to the Gate One brand.

Impact and Benefits

The film was used to promote Gate One's Meaningful AI campaign at several industry events as well as playing in Havas's central London office reception. This promo kick-started phase one of the campaign and was followed by a successful series of vodcast and interview videos. The initial films have led to a huge amount of online engagement and demand for more high-quality video content. Rocking Horse are continuing to work with Gate One on the next phase of the campaign.

See the video