Insight Case Study

How Rocking Horse created a high impact product video series for a global tech business

“The videos look amazing! The team is so excited to publish these. This has a been great experience and we are so pleased with how will both orgs are collaborating together!”

Jenny Jackson, Marketing Manager at Insight

About Insight

Insight is a global technology company that focuses on providing intelligent technology solutions to businesses of all sizes. They offer services including IT consulting, hardware and software procurement, data centre solutions, cloud services, and managed services. They also work with various technology vendors to deliver solutions such as cybersecurity, artificial intelligence, Internet of Things (IoT), cloud computing, data analytics, and enterprise mobility, assisting businesses in leveraging these technologies to improve operational efficiency, enhance customer experience, and gain a competitive edge.

The Requirement

Insight in the US urgently needed a series of branded product films to support their Computer Vision campaign. Aimed at customers in manufacturing, retail, energy and healthcare, the films would give an overview of the solution benefits: making decisions faster, improving processes and gaining a competitive edge. The purpose of the series was to promote awareness of Computer Vision, outlining the business benefits and encouraging prospects to act. It was important the films worked as a suite of assets with specific target audiences in mind.

Abstract image from Rocking Horse Pictures' video for Insight, featuring a silhouette of a hand against a digital pixelated background, conveying the cutting-edge integration of human touch with technology in Insight's Computer Vision solutions.

The Solution

Rocking Horse collaborated with Insight’s marketing and brand teams to develop their 'What if' concept that would run through the series. It asked the viewer what would be possible if they used Insight’s solution. After Insight’s sign off on the initial proof of concept edit - designed to confirm the visual style, pace and sound - Rocking Horse created four templatised films that showcased the Computer Vision offering, ensuring brand guidelines were followed, while creating a vibrant and recognisable series.

Impact and Benefits

The product videos were well received by the client marketing and brand teams and have been used for over two years as the hero creatives for the Computer Vision product offer. The initial email campaign showed excellent initial click through and open rates. Feedback from the client team was hugely positive, commenting on the high quality, responsive collaboration and turnaround speed for the project.

See the video