TotallyMoney Case Study

How Rocking Horse helped a growing fintech articulate their brand update

“The Rocking Horse team really understands the challenges of a marketing and creative team and what we needed from this video. We really enjoyed the collaborative process – it wasn’t just about handing over a brief and waiting for the final product. Ultimately, the video allowed us to promote our offering in a much more presentable way than we were able to before.”

Testimonial quote from TotallyMoney's Head of Creative Harshil Varsani praising video production work by Rocking Horse Pictures.

Harshil Varsani, Head of Creative at TotallyMoney

About TotallyMoney

TotallyMoney is a fast-growing fintech with a powerful consumer finance credit app. Throughout its growth, the company has been focussed on the development of features and services to tilt the scales of the credit system back in favour of everyday people by allowing them to use their data to their own benefit. TotallyMoney's aim is to help customers get smarter with their money and move towards their financial goals while growing their confidence on the journey.

The Requirement

TotallyMoney needed a film to communicate their new brand on a fast turnaround, to help drive growth in their customer base and to engage their internal team. It needed to demonstrate both the ease of use of the product and the value to the end user and would be used on their website, social channels and at live events.

Infographic flowchart showing collaborative creative process between fintech startup TotallyMoney and video agency Rocking Horse Pictures.

The Solution

Working together with TotallyMoney's creative team, Rocking Horse developed a simple and elegant motion design approach that fitted the new brand, budget and timeframe. It used the key elements from the brand and integrated extensions of the logo to reflect the seamless user experience using a fluid animation style.

Impact and Benefits

With a clear and effective film to introduce prospective customers to their brand and offering, TotallyMoney were able to drive increased customer awareness and sales. On the strength and success of the project, Rocking Horse has provided further support for TotallyMoney, providing valuable specialist video and motion capabilities to complement their inhouse team.

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